{"id":11178,"date":"2026-01-09T12:15:00","date_gmt":"2026-01-09T11:15:00","guid":{"rendered":"https:\/\/www.divertimento.cat\/?p=11178"},"modified":"2026-02-05T10:58:07","modified_gmt":"2026-02-05T09:58:07","slug":"podcast-i-streaming-en-directe","status":"publish","type":"post","link":"https:\/\/www.divertimento.cat\/ca\/podcast-i-streaming-en-directe\/","title":{"rendered":"Podcast i\u00a0streaming\u00a0en directe"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de Contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #333333;color:#333333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #333333;color:#333333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.divertimento.cat\/ca\/podcast-i-streaming-en-directe\/#Podcast_i_streaming_en_directe_quan_el_contingut_es_converteix_en_una_experiencia_en_viu\" >Podcast i&nbsp;streaming&nbsp;en directe:&nbsp;quan&nbsp;el&nbsp;contingut&nbsp;es&nbsp;converteix&nbsp;en una&nbsp;experi\u00e8ncia&nbsp;en&nbsp;viu<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.divertimento.cat\/ca\/podcast-i-streaming-en-directe\/#Podcast_i_streaming_format_i_emissio\" >Podcast i&nbsp;streaming:&nbsp;format&nbsp;i&nbsp;emissi\u00f3<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.divertimento.cat\/ca\/podcast-i-streaming-en-directe\/#Streaming_mundial_per_la_conferencia_de_premsa_Camiral_Ryder_Cup_2031\" >Streaming mundial per la confer\u00e8ncia de premsa Camiral Ryder Cup 2031<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.divertimento.cat\/ca\/podcast-i-streaming-en-directe\/#El_podcaststreaming_com_a_activacio_destand\" >El podcast\/streaming&nbsp;com&nbsp;a&nbsp;activaci\u00f3&nbsp;d\u2019estand<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.divertimento.cat\/ca\/podcast-i-streaming-en-directe\/#Live_entertainment_quan_el_contingut_passa_en_temps_real\" >Live&nbsp;entertainment:&nbsp;quan&nbsp;el&nbsp;contingut&nbsp;passa&nbsp;en&nbsp;temps&nbsp;real<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.divertimento.cat\/ca\/podcast-i-streaming-en-directe\/#Cas_real_Sagales_al_Smart_City_Expo_Fira_Barcelona\" >Cas real:&nbsp;Sagal\u00e9s&nbsp;al Smart City Expo (Fira&nbsp;Barcelona)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.divertimento.cat\/ca\/podcast-i-streaming-en-directe\/#Un_format_que_connecta_marca_public_i_contingut\" >Un&nbsp;format&nbsp;que&nbsp;connecta&nbsp;marca,&nbsp;p\u00fablic&nbsp;i&nbsp;contingut<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Podcast_i_streaming_en_directe_quan_el_contingut_es_converteix_en_una_experiencia_en_viu\"><\/span>Podcast i&nbsp;streaming&nbsp;en directe:&nbsp;quan&nbsp;el&nbsp;contingut&nbsp;es&nbsp;converteix&nbsp;en una&nbsp;experi\u00e8ncia&nbsp;en&nbsp;viu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>En un&nbsp;entorn&nbsp;firal&nbsp;cada vegada&nbsp;m\u00e9s&nbsp;competitiu, ja no&nbsp;n\u2019hi&nbsp;ha&nbsp;prou&nbsp;amb&nbsp;tenir&nbsp;un estand&nbsp;atractiu. Les marques&nbsp;necessiten&nbsp;generar conversa, captar&nbsp;l\u2019atenci\u00f3&nbsp;i crear una&nbsp;experi\u00e8ncia&nbsp;que&nbsp;vagi&nbsp;m\u00e9s&nbsp;enll\u00e0&nbsp;de&nbsp;l\u2019espai&nbsp;f\u00edsic. Aqu\u00ed&nbsp;\u00e9s&nbsp;on&nbsp;entren en&nbsp;joc&nbsp;els&nbsp;podcasts i&nbsp;streamings&nbsp;en directe&nbsp;com&nbsp;a&nbsp;eina&nbsp;de&nbsp;live&nbsp;entertainment&nbsp;i&nbsp;activaci\u00f3&nbsp;de marca.&nbsp;<\/p>\n\n\n\n<p>A Divertimento&nbsp;apostem&nbsp;per&nbsp;formats&nbsp;que&nbsp;connectin&nbsp;amb&nbsp;les persones, que&nbsp;expliquin&nbsp;hist\u00f2ries&nbsp;i que&nbsp;transformin&nbsp;un estand en un&nbsp;punt&nbsp;neur\u00e0lgic&nbsp;de&nbsp;contingut,&nbsp;emoci\u00f3&nbsp;i&nbsp;visibilitat.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-fusion-400 block-visibility-hide-extra-large-screen block-visibility-hide-large-screen block-visibility-hide-medium-screen\"><img decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/gallus-printing-stand-recinte-firal-barcelona-labelexpo-europe-2025-400x400.webp\" data-orig-src=\"https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/gallus-printing-stand-recinte-firal-barcelona-labelexpo-europe-2025-400x400.webp\" alt=\"La cobertura audiovisual avan\u00e7ada de Divertimento a l'estand firal de Gallus a Labelexpo Europe 2025 va destacar pel seu streaming en viu i producci\u00f3 de podcasts, assegurant una experi\u00e8ncia immersiva i formativa per als assistents.\" class=\"lazyload wp-image-11202\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27400%27%20height%3D%27400%27%20viewBox%3D%270%200%20400%20400%27%3E%3Crect%20width%3D%27400%27%20height%3D%27400%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/gallus-printing-stand-recinte-firal-barcelona-labelexpo-europe-2025-66x66.webp 66w, https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/gallus-printing-stand-recinte-firal-barcelona-labelexpo-europe-2025-150x150.webp 150w, https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/gallus-printing-stand-recinte-firal-barcelona-labelexpo-europe-2025-200x200.webp 200w, https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/gallus-printing-stand-recinte-firal-barcelona-labelexpo-europe-2025-300x300.webp 300w, https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/gallus-printing-stand-recinte-firal-barcelona-labelexpo-europe-2025-400x400.webp 400w, https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/gallus-printing-stand-recinte-firal-barcelona-labelexpo-europe-2025-600x600.webp 600w, https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/gallus-printing-stand-recinte-firal-barcelona-labelexpo-europe-2025-768x768.webp 768w, https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/gallus-printing-stand-recinte-firal-barcelona-labelexpo-europe-2025-800x800.webp 800w, https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/gallus-printing-stand-recinte-firal-barcelona-labelexpo-europe-2025-1024x1024.webp 1024w, https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/gallus-printing-stand-recinte-firal-barcelona-labelexpo-europe-2025-1200x1200.webp 1200w, https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/gallus-printing-stand-recinte-firal-barcelona-labelexpo-europe-2025-1536x1536.webp 1536w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 400px) 100vw, 400px\" \/><figcaption class=\"wp-element-caption\">La cobertura audiovisual avan\u00e7ada de Divertimento a l&#8217;estand firal de Gallus a Labelexpo Europe 2025 va destacar pel seu streaming en viu i producci\u00f3 de podcasts, assegurant una experi\u00e8ncia immersiva i formativa per als assistents.<\/figcaption><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-fusion-800 block-visibility-hide-extra-large-screen block-visibility-hide-large-screen block-visibility-hide-small-screen block-visibility-hide-extra-small-screen\"><img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/gallus-printing-stand-recinte-firal-barcelona-labelexpo-europe-2025-800x800.webp\" data-orig-src=\"https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/gallus-printing-stand-recinte-firal-barcelona-labelexpo-europe-2025-800x800.webp\" alt=\"La cobertura audiovisual avan\u00e7ada de Divertimento a l'estand firal de Gallus a Labelexpo Europe 2025 va destacar pel seu streaming en viu i producci\u00f3 de podcasts, assegurant una experi\u00e8ncia immersiva i formativa per als assistents.\" class=\"lazyload wp-image-11202\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27800%27%20viewBox%3D%270%200%20800%20800%27%3E%3Crect%20width%3D%27800%27%20height%3D%27800%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/gallus-printing-stand-recinte-firal-barcelona-labelexpo-europe-2025-66x66.webp 66w, https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/gallus-printing-stand-recinte-firal-barcelona-labelexpo-europe-2025-150x150.webp 150w, https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/gallus-printing-stand-recinte-firal-barcelona-labelexpo-europe-2025-200x200.webp 200w, https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/gallus-printing-stand-recinte-firal-barcelona-labelexpo-europe-2025-300x300.webp 300w, https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/gallus-printing-stand-recinte-firal-barcelona-labelexpo-europe-2025-400x400.webp 400w, https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/gallus-printing-stand-recinte-firal-barcelona-labelexpo-europe-2025-600x600.webp 600w, https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/gallus-printing-stand-recinte-firal-barcelona-labelexpo-europe-2025-768x768.webp 768w, https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/gallus-printing-stand-recinte-firal-barcelona-labelexpo-europe-2025-800x800.webp 800w, https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/gallus-printing-stand-recinte-firal-barcelona-labelexpo-europe-2025-1024x1024.webp 1024w, https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/gallus-printing-stand-recinte-firal-barcelona-labelexpo-europe-2025-1200x1200.webp 1200w, https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/gallus-printing-stand-recinte-firal-barcelona-labelexpo-europe-2025-1536x1536.webp 1536w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">La cobertura audiovisual avan\u00e7ada de Divertimento a l&#8217;estand firal de Gallus a Labelexpo Europe 2025 va destacar pel seu streaming en viu i producci\u00f3 de podcasts, assegurant una experi\u00e8ncia immersiva i formativa per als assistents.<\/figcaption><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-fusion-1200 block-visibility-hide-medium-screen block-visibility-hide-small-screen block-visibility-hide-extra-small-screen\"><img decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/gallus-printing-stand-recinte-firal-barcelona-labelexpo-europe-2025-1200x1200.webp\" data-orig-src=\"https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/gallus-printing-stand-recinte-firal-barcelona-labelexpo-europe-2025-1200x1200.webp\" alt=\"La cobertura audiovisual avan\u00e7ada de Divertimento a l'estand firal de Gallus a Labelexpo Europe 2025 va destacar pel seu streaming en viu i producci\u00f3 de podcasts, assegurant una experi\u00e8ncia immersiva i formativa per als assistents.\" class=\"lazyload wp-image-11202\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271200%27%20height%3D%271200%27%20viewBox%3D%270%200%201200%201200%27%3E%3Crect%20width%3D%271200%27%20height%3D%271200%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/gallus-printing-stand-recinte-firal-barcelona-labelexpo-europe-2025-66x66.webp 66w, https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/gallus-printing-stand-recinte-firal-barcelona-labelexpo-europe-2025-150x150.webp 150w, https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/gallus-printing-stand-recinte-firal-barcelona-labelexpo-europe-2025-200x200.webp 200w, https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/gallus-printing-stand-recinte-firal-barcelona-labelexpo-europe-2025-300x300.webp 300w, https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/gallus-printing-stand-recinte-firal-barcelona-labelexpo-europe-2025-400x400.webp 400w, https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/gallus-printing-stand-recinte-firal-barcelona-labelexpo-europe-2025-600x600.webp 600w, https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/gallus-printing-stand-recinte-firal-barcelona-labelexpo-europe-2025-768x768.webp 768w, https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/gallus-printing-stand-recinte-firal-barcelona-labelexpo-europe-2025-800x800.webp 800w, https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/gallus-printing-stand-recinte-firal-barcelona-labelexpo-europe-2025-1024x1024.webp 1024w, https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/gallus-printing-stand-recinte-firal-barcelona-labelexpo-europe-2025-1200x1200.webp 1200w, https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/gallus-printing-stand-recinte-firal-barcelona-labelexpo-europe-2025-1536x1536.webp 1536w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\">La cobertura audiovisual avan\u00e7ada de Divertimento a l&#8217;estand firal de Gallus a Labelexpo Europe 2025 va destacar pel seu streaming en viu i producci\u00f3 de podcasts, assegurant una experi\u00e8ncia immersiva i formativa per als assistents.<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Podcast_i_streaming_format_i_emissio\"><\/span>Podcast i&nbsp;streaming:&nbsp;format&nbsp;i&nbsp;emissi\u00f3<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Tot i que&nbsp;sovint&nbsp;es&nbsp;confonen, podcast i&nbsp;streaming&nbsp;no&nbsp;s\u00f3n&nbsp;el&nbsp;mateix,&nbsp;sin\u00f3&nbsp;dues&nbsp;parts&nbsp;complement\u00e0ries&nbsp;d\u2019una&nbsp;mateixa&nbsp;estrat\u00e8gia.&nbsp;<\/p>\n\n\n\n<p>El <strong>podcast<\/strong>\u00a0\u00e9s\u00a0el\u00a0format\u00a0de\u00a0contingut: la conversa, el\u00a0relat\u00a0i el valor editorial que\u00a0construeixen\u00a0el\u00a0missatge\u00a0de marca.\u00a0<\/p>\n\n\n\n<p>El\u00a0<strong>streaming<\/strong>\u00a0\u00e9s\u00a0la\u00a0t\u00e8cnica\u00a0d\u2019emissi\u00f3\u00a0en directe, que\u00a0permet\u00a0retransmetre\u00a0aquest\u00a0contingut\u00a0en\u00a0temps\u00a0real a trav\u00e9s de\u00a0plataformes\u00a0com\u00a0Kick,\u00a0Twitch, YouTube i\u00a0xarxes\u00a0socials.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Streaming_mundial_per_la_conferencia_de_premsa_Camiral_Ryder_Cup_2031\"><\/span>Streaming mundial per la confer\u00e8ncia de premsa Camiral Ryder Cup 2031<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"video-shortcode\"><iframe title=\"2031 Ryder Cup | Press Conference\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/UJD_rTU-_J8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p>La presentaci\u00f3 va omplir fins al m\u00e0xim aforament l\u2019auditori de <a href=\"https:\/\/www.divertimento.cat\/ca\/divertimento-collabora-amb-la-ryder-cup-al-resort-camiral-golf-wellness\/\" data-type=\"post\" data-id=\"9374\">Camiral<\/a>, un acte que va ser possible gr\u00e0cies als serveis prestats per Divertimento.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>En entorns firals, aquesta combinaci\u00f3 permet crear contingut de qualitat en viu, amplificar-ne l\u2019abast online i convertir una activaci\u00f3 d\u2019estand en una experi\u00e8ncia amb impacte abans, durant i despr\u00e9s de l\u2019esdeveniment.<\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"El_podcaststreaming_com_a_activacio_destand\"><\/span>El podcast\/streaming&nbsp;com&nbsp;a&nbsp;activaci\u00f3&nbsp;d\u2019estand<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Un podcast o&nbsp;streaming&nbsp;en directe&nbsp;dins&nbsp;d\u2019un&nbsp;estand no&nbsp;\u00e9s&nbsp;nom\u00e9s&nbsp;una&nbsp;gravaci\u00f3:&nbsp;\u00e9s&nbsp;una&nbsp;acci\u00f3&nbsp;de marca en&nbsp;viu,&nbsp;amb&nbsp;p\u00fablic&nbsp;real,&nbsp;convidats&nbsp;rellevants&nbsp;i&nbsp;contingut&nbsp;que es&nbsp;pot&nbsp;reutilitzar&nbsp;abans,&nbsp;durant&nbsp;i&nbsp;despr\u00e9s&nbsp;de&nbsp;l\u2019esdeveniment.&nbsp;<\/p>\n\n\n\n<p>Qu\u00e8&nbsp;aporta&nbsp;aquest&nbsp;format?&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Atrau&nbsp;tr\u00e0nsit&nbsp;qualificat&nbsp;a&nbsp;l\u2019estand<\/li>\n\n\n\n<li>Genera&nbsp;contingut&nbsp;audiovisual de valor<\/li>\n\n\n\n<li>Posiciona la marca&nbsp;com&nbsp;a experta i&nbsp;referent<\/li>\n\n\n\n<li>Multiplica&nbsp;l\u2019impacte&nbsp;de&nbsp;l\u2019esdeveniment&nbsp;a&nbsp;xarxes&nbsp;socials<\/li>\n\n\n\n<li>Allarga&nbsp;la vida del&nbsp;projecte&nbsp;m\u00e9s&nbsp;enll\u00e0&nbsp;de la&nbsp;fira<\/li>\n<\/ul>\n\n\n\n<p>El directe crea&nbsp;expectaci\u00f3,&nbsp;autenticitat&nbsp;i una&nbsp;connexi\u00f3&nbsp;real&nbsp;amb&nbsp;l\u2019audi\u00e8ncia.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Live_entertainment_quan_el_contingut_passa_en_temps_real\"><\/span>Live&nbsp;entertainment:&nbsp;quan&nbsp;el&nbsp;contingut&nbsp;passa&nbsp;en&nbsp;temps&nbsp;real<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>La\u00a0clau\u00a0est\u00e0\u00a0en\u00a0fer\u00a0visible el que\u00a0passa\u00a0en directe:\u00a0c\u00e0meres, micros,\u00a0pantalles,\u00a0realitzaci\u00f3\u00a0<a href=\"https:\/\/www.divertimento.cat\/ca\/solucions-audiovisuals-barcelona\/\" data-type=\"page\" data-id=\"5780\">audiovisual<\/a> i una posada en escena cuidada.\u00a0<\/p>\n\n\n\n<p>Tot forma&nbsp;part&nbsp;de&nbsp;l\u2019experi\u00e8ncia.&nbsp;<\/p>\n\n\n\n<p>A Divertimento&nbsp;integrem:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Producci\u00f3&nbsp;t\u00e8cnica&nbsp;(so, v\u00eddeo,&nbsp;il\u00b7luminaci\u00f3)<\/li>\n\n\n\n<li>Realitzaci\u00f3&nbsp;en directe<\/li>\n\n\n\n<li>Escenografia&nbsp;i&nbsp;ambientaci\u00f3<\/li>\n\n\n\n<li>Coordinaci\u00f3&nbsp;de&nbsp;convidats&nbsp;i&nbsp;timings<\/li>\n\n\n\n<li>Contingut&nbsp;pensat&nbsp;per a&nbsp;streaming&nbsp;i&nbsp;xarxes&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>El&nbsp;resultat&nbsp;\u00e9s&nbsp;un&nbsp;show&nbsp;en directe,&nbsp;alineat&nbsp;amb&nbsp;els&nbsp;valors&nbsp;de la marca.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cas_real_Sagales_al_Smart_City_Expo_Fira_Barcelona\"><\/span>Cas real:&nbsp;Sagal\u00e9s&nbsp;al Smart City Expo (Fira&nbsp;Barcelona)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Un\u00a0exemple\u00a0recent\u00a0\u00e9s\u00a0el\u00a0projecte\u00a0realitzat\u00a0per\u00a0<strong>Sagal\u00e9s<\/strong>\u00a0al <a href=\"https:\/\/www.smartcityexpo.com\/\" target=\"_blank\" rel=\"noopener\">Smart City Expo<\/a>,\u00a0on\u00a0vam\u00a0crear un\u00a0format\u00a0de podcast\/streaming\u00a0en directe\u00a0dins\u00a0del\u00a0seu\u00a0estand.\u00a0<\/p>\n\n\n\n<p>Amb&nbsp;imatges&nbsp;i v\u00eddeo real del&nbsp;projecte,&nbsp;l\u2019activaci\u00f3&nbsp;va&nbsp;permetre:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Donar&nbsp;veu&nbsp;a&nbsp;experts&nbsp;i&nbsp;professionals&nbsp;del sector&nbsp;<\/li>\n\n\n\n<li>Generar converses&nbsp;rellevants&nbsp;sobre&nbsp;mobilitat&nbsp;i&nbsp;futur<\/li>\n\n\n\n<li>Convertir&nbsp;l\u2019estand&nbsp;en un&nbsp;espai&nbsp;viu&nbsp;i&nbsp;din\u00e0mic<\/li>\n\n\n\n<li>Crear&nbsp;contingut&nbsp;reutilitzable&nbsp;per&nbsp;comunicaci\u00f3&nbsp;posterior&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Un\u00a0clar\u00a0exemple\u00a0de\u00a0com\u00a0el\u00a0<a href=\"https:\/\/www.divertimento.cat\/ca\/organitzacio-desdeveniments-i-espectacles\/\" data-type=\"page\" data-id=\"5773\">live\u00a0entertainment<\/a>\u00a0aplicat\u00a0al\u00a0contingut\u00a0pot\u00a0marcar la\u00a0difer\u00e8ncia\u00a0en una\u00a0fira\u00a0internacional.\u00a0<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-fusion-400 block-visibility-hide-extra-large-screen block-visibility-hide-large-screen block-visibility-hide-medium-screen\"><img decoding=\"async\" width=\"400\" height=\"267\" src=\"https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/control-audiovisual-activacio-i-live-entertainment-400x267.webp\" data-orig-src=\"https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/control-audiovisual-activacio-i-live-entertainment-400x267.webp\" alt=\"Control audiovisual en temps real per a activacions i live entertainment d'estands i esdeveniments - Cas d'\u00e8xit: esdeveniment corporatiu per a Sagal\u00e9s\" class=\"lazyload wp-image-11204\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27400%27%20height%3D%27267%27%20viewBox%3D%270%200%20400%20267%27%3E%3Crect%20width%3D%27400%27%20height%3D%27267%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/control-audiovisual-activacio-i-live-entertainment-200x133.webp 200w, https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/control-audiovisual-activacio-i-live-entertainment-300x200.webp 300w, https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/control-audiovisual-activacio-i-live-entertainment-400x267.webp 400w, https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/control-audiovisual-activacio-i-live-entertainment-600x400.webp 600w, https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/control-audiovisual-activacio-i-live-entertainment-768x512.webp 768w, https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/control-audiovisual-activacio-i-live-entertainment-800x533.webp 800w, https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/control-audiovisual-activacio-i-live-entertainment-1024x682.webp 1024w, https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/control-audiovisual-activacio-i-live-entertainment-1200x800.webp 1200w, https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/control-audiovisual-activacio-i-live-entertainment-1536x1024.webp 1536w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 400px) 100vw, 400px\" \/><figcaption class=\"wp-element-caption\">Control audiovisual en temps real per a activacions i live entertainment d&#8217;estands i esdeveniments &#8211; Cas d&#8217;\u00e8xit: esdeveniment corporatiu per a Sagal\u00e9s<\/figcaption><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-fusion-1200 block-visibility-hide-small-screen block-visibility-hide-extra-small-screen\"><img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/control-audiovisual-activacio-i-live-entertainment-1200x800.webp\" data-orig-src=\"https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/control-audiovisual-activacio-i-live-entertainment-1200x800.webp\" alt=\"Control audiovisual en temps real per a activacions i live entertainment d'estands i esdeveniments - Cas d'\u00e8xit: esdeveniment corporatiu per a Sagal\u00e9s\" class=\"lazyload wp-image-11204\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271200%27%20height%3D%27800%27%20viewBox%3D%270%200%201200%20800%27%3E%3Crect%20width%3D%271200%27%20height%3D%27800%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/control-audiovisual-activacio-i-live-entertainment-200x133.webp 200w, https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/control-audiovisual-activacio-i-live-entertainment-300x200.webp 300w, https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/control-audiovisual-activacio-i-live-entertainment-400x267.webp 400w, https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/control-audiovisual-activacio-i-live-entertainment-600x400.webp 600w, https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/control-audiovisual-activacio-i-live-entertainment-768x512.webp 768w, https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/control-audiovisual-activacio-i-live-entertainment-800x533.webp 800w, https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/control-audiovisual-activacio-i-live-entertainment-1024x682.webp 1024w, https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/control-audiovisual-activacio-i-live-entertainment-1200x800.webp 1200w, https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/control-audiovisual-activacio-i-live-entertainment-1536x1024.webp 1536w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\">Control audiovisual en temps real per a activacions i live entertainment d&#8217;estands i esdeveniments &#8211; Cas d&#8217;\u00e8xit: esdeveniment corporatiu per a Sagal\u00e9s<\/figcaption><\/figure>\n<\/div>\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Un_format_que_connecta_marca_public_i_contingut\"><\/span><strong>Un&nbsp;format&nbsp;que&nbsp;connecta&nbsp;marca,&nbsp;p\u00fablic&nbsp;i&nbsp;contingut<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>El podcast i\u00a0streaming\u00a0en directe\u00a0s\u00f3n\u00a0molt\u00a0m\u00e9s\u00a0que una\u00a0tend\u00e8ncia:<br>s\u00f3n\u00a0una\u00a0eina\u00a0estrat\u00e8gica\u00a0per activar estands, generar\u00a0notorietat\u00a0i crear\u00a0records.\u00a0<\/p>\n\n\n\n<p class=\"has-large-font-size\">A <strong>Divertimento<\/strong>\u00a0dissenyem\u00a0aquests\u00a0formats\u00a0de manera integral,\u00a0adaptant-los a cada marca,\u00a0espai\u00a0i\u00a0objectiu.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u00e9s enll\u00e0 d&#8217;un stand firal atractiu, Divertimento produeix podcasts i streamings en directe que generen atenci\u00f3, conversa i experi\u00e8ncies.<\/p>\n","protected":false},"author":3,"featured_media":11206,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[147,158],"tags":[150],"class_list":["post-11178","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-esdeveniments-corporatius","category-solucions-audiovisuals","tag-esdeveniments-dempresa"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.divertimento.cat\/ca\/wp-json\/wp\/v2\/posts\/11178","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.divertimento.cat\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.divertimento.cat\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.divertimento.cat\/ca\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.divertimento.cat\/ca\/wp-json\/wp\/v2\/comments?post=11178"}],"version-history":[{"count":2,"href":"https:\/\/www.divertimento.cat\/ca\/wp-json\/wp\/v2\/posts\/11178\/revisions"}],"predecessor-version":[{"id":11232,"href":"https:\/\/www.divertimento.cat\/ca\/wp-json\/wp\/v2\/posts\/11178\/revisions\/11232"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.divertimento.cat\/ca\/wp-json\/wp\/v2\/media\/11206"}],"wp:attachment":[{"href":"https:\/\/www.divertimento.cat\/ca\/wp-json\/wp\/v2\/media?parent=11178"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.divertimento.cat\/ca\/wp-json\/wp\/v2\/categories?post=11178"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.divertimento.cat\/ca\/wp-json\/wp\/v2\/tags?post=11178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}