Podcast and live streaming: when content becomes a live experience
In an increasingly competitive trade fair environment, having an attractive stand is no longer enough. Brands need to generate conversation, capture attention and create experiences that go beyond the physical space.
This is where podcasts and live streaming come into play as tools for live entertainment and brand activation.
At Divertimento, we believe in formats that connect with people, tell stories and transform a stand into a hub of content, emotion and visibility.
Podcast and streaming: format and broadcast
Although they are often confused, podcast and streaming are not the same thing, but rather two complementary parts of the same strategy.
The podcast is the content format: the conversation, the storytelling and the editorial value that shape the brand message.
Streaming is the live broadcast technique that allows this content to be transmitted in real time through platforms such as Kick, Twitch, YouTube and social media.
Worldwide streaming for the Camiral Ryder Cup 2031 press conference
The presentation filled the Camiral auditorium to capacity, an event made possible thanks to the services provided by Divertimento.
In trade fair environments, this combination makes it possible to create high-quality live content, amplify its online reach and turn a stand activation into an experience with impact before, during and after the event.
Podcast/streaming as a stand activation
A live podcast or streaming session within a stand is not just a recording:
it is a live brand action, with a real audience, relevant guests and content that can be reused before, during and after the event.
What does this format deliver?
- Attracts qualified traffic to the stand
- Generates valuable audiovisual content
- Positions the brand as an expert and industry reference
- Multiplies the event’s impact on social media
- Extends the project’s lifespan beyond the trade fair
Live content creates anticipation, authenticity and a real connection with the audience.
Live entertainment: when content happens in real time
The key lies in making what happens live visible: cameras, microphones, screens, audiovisual direction and a carefully designed staging.
Everything becomes part of the experience.
Divertimento integrates:
- Technical production (sound, video, lighting)
- Live direction and broadcasting
- Set design and atmosphere
- Guest and timing coordination
- Content designed specifically for streaming and social media
The result is a live show aligned with the brand’s values.
Real case: Sagalés at Smart City Expo (Fira Barcelona)
A recent example is the project carried out for Sagalés at the Smart City Expo, where we created a live podcast/streaming format within their stand.
Using real images and video from the project, the activation enabled:
- Giving a voice to industry experts and professionals
- Generating meaningful conversations about mobility and the future
- Turning the stand into a lively, dynamic space
- Creating reusable content for post-event communication
A clear example of how live entertainment applied to content can make a difference at an international trade fair.
A format that connects brand, audience and content
Live podcasts and streaming are much more than a trend:
they are a strategic tool to activate stands, build awareness and create lasting memories.
Divertimento designs these formats end to end, adapting them to each brand, space and goal.
