{"id":11172,"date":"2026-01-09T12:15:00","date_gmt":"2026-01-09T11:15:00","guid":{"rendered":"https:\/\/www.divertimento.cat\/?p=11172"},"modified":"2026-02-05T11:01:05","modified_gmt":"2026-02-05T10:01:05","slug":"podcast-and-live-streaming","status":"publish","type":"post","link":"https:\/\/www.divertimento.cat\/en\/podcast-and-live-streaming\/","title":{"rendered":"Podcast and\u00a0live\u00a0streaming"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de Contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #333333;color:#333333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #333333;color:#333333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.divertimento.cat\/en\/podcast-and-live-streaming\/#Podcast_and_live_streaming_when_content_becomes_a_live_experience\" >Podcast and&nbsp;live&nbsp;streaming:&nbsp;when&nbsp;content&nbsp;becomes&nbsp;a&nbsp;live&nbsp;experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.divertimento.cat\/en\/podcast-and-live-streaming\/#Podcast_and_streaming_format_and_broadcast\" >Podcast and&nbsp;streaming:&nbsp;format&nbsp;and broadcast<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.divertimento.cat\/en\/podcast-and-live-streaming\/#Worldwide_streaming_for_the_Camiral_Ryder_Cup_2031_press_conference\" >Worldwide streaming for the Camiral Ryder Cup 2031 press conference<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.divertimento.cat\/en\/podcast-and-live-streaming\/#Podcaststreaming_as_a_stand_activation\" >Podcast\/streaming&nbsp;as a stand&nbsp;activation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.divertimento.cat\/en\/podcast-and-live-streaming\/#Live_entertainment_when_content_happens_in_real_time\" >Live&nbsp;entertainment:&nbsp;when&nbsp;content&nbsp;happens&nbsp;in real time<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.divertimento.cat\/en\/podcast-and-live-streaming\/#Real_case_Sagales_at_Smart_City_Expo_Fira_Barcelona\" >Real case:&nbsp;Sagal\u00e9s&nbsp;at Smart City Expo (Fira&nbsp;Barcelona)&nbsp;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.divertimento.cat\/en\/podcast-and-live-streaming\/#A_format_that_connects_brand_audience_and_content\" >A&nbsp;format&nbsp;that&nbsp;connects&nbsp;brand,&nbsp;audience&nbsp;and&nbsp;content&nbsp;<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Podcast_and_live_streaming_when_content_becomes_a_live_experience\"><\/span>Podcast and&nbsp;live&nbsp;streaming:&nbsp;when&nbsp;content&nbsp;becomes&nbsp;a&nbsp;live&nbsp;experience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In&nbsp;an&nbsp;increasingly&nbsp;competitive&nbsp;trade&nbsp;fair&nbsp;environment,&nbsp;having&nbsp;an&nbsp;attractive&nbsp;stand&nbsp;is&nbsp;no&nbsp;longer&nbsp;enough.&nbsp;Brands&nbsp;need&nbsp;to&nbsp;generate&nbsp;conversation, capture&nbsp;attention&nbsp;and&nbsp;create&nbsp;experiences&nbsp;that&nbsp;go&nbsp;beyond&nbsp;the&nbsp;physical&nbsp;space.<\/p>\n\n\n\n<p>This&nbsp;is&nbsp;where&nbsp;podcasts and&nbsp;live&nbsp;streaming&nbsp;come&nbsp;into&nbsp;play&nbsp;as&nbsp;tools&nbsp;for&nbsp;<em>live&nbsp;entertainment<\/em>&nbsp;and&nbsp;brand&nbsp;activation.&nbsp;<\/p>\n\n\n\n<p>At Divertimento,&nbsp;we&nbsp;believe&nbsp;in&nbsp;formats&nbsp;that&nbsp;connect&nbsp;with&nbsp;people,&nbsp;tell&nbsp;stories&nbsp;and&nbsp;transform&nbsp;a stand&nbsp;into&nbsp;a&nbsp;hub&nbsp;of&nbsp;content,&nbsp;emotion&nbsp;and&nbsp;visibility.&nbsp;<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-fusion-400 block-visibility-hide-extra-large-screen block-visibility-hide-large-screen block-visibility-hide-medium-screen\"><img decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/gallus-printing-stand-barcelona-labelexpo-europe-2025-400x400.webp\" data-orig-src=\"https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/gallus-printing-stand-barcelona-labelexpo-europe-2025-400x400.webp\" alt=\"Divertimento's advanced audiovisual coverage at the Gallus trade fair stand at Labelexpo Europe 2025 stood out for its live streaming and podcast production, ensuring an immersive and educational experience for attendees.\" class=\"lazyload wp-image-11215\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27400%27%20height%3D%27400%27%20viewBox%3D%270%200%20400%20400%27%3E%3Crect%20width%3D%27400%27%20height%3D%27400%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/gallus-printing-stand-barcelona-labelexpo-europe-2025-66x66.webp 66w, https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/gallus-printing-stand-barcelona-labelexpo-europe-2025-150x150.webp 150w, https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/gallus-printing-stand-barcelona-labelexpo-europe-2025-200x200.webp 200w, https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/gallus-printing-stand-barcelona-labelexpo-europe-2025-300x300.webp 300w, https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/gallus-printing-stand-barcelona-labelexpo-europe-2025-400x400.webp 400w, https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/gallus-printing-stand-barcelona-labelexpo-europe-2025-600x600.webp 600w, https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/gallus-printing-stand-barcelona-labelexpo-europe-2025-768x768.webp 768w, https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/gallus-printing-stand-barcelona-labelexpo-europe-2025-800x800.webp 800w, https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/gallus-printing-stand-barcelona-labelexpo-europe-2025-1024x1024.webp 1024w, https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/gallus-printing-stand-barcelona-labelexpo-europe-2025-1200x1200.webp 1200w, https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/gallus-printing-stand-barcelona-labelexpo-europe-2025-1536x1536.webp 1536w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 400px) 100vw, 400px\" \/><figcaption class=\"wp-element-caption\">Divertimento&#8217;s advanced audiovisual coverage at the Gallus trade fair stand at Labelexpo Europe 2025 stood out for its live streaming and podcast production, ensuring an immersive and educational experience for attendees.<\/figcaption><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-fusion-800 block-visibility-hide-extra-large-screen block-visibility-hide-large-screen block-visibility-hide-small-screen block-visibility-hide-extra-small-screen\"><img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/gallus-printing-stand-barcelona-labelexpo-europe-2025-800x800.webp\" data-orig-src=\"https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/gallus-printing-stand-barcelona-labelexpo-europe-2025-800x800.webp\" alt=\"Divertimento's advanced audiovisual coverage at the Gallus trade fair stand at Labelexpo Europe 2025 stood out for its live streaming and podcast production, ensuring an immersive and educational experience for attendees.\" class=\"lazyload wp-image-11215\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27800%27%20viewBox%3D%270%200%20800%20800%27%3E%3Crect%20width%3D%27800%27%20height%3D%27800%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/gallus-printing-stand-barcelona-labelexpo-europe-2025-66x66.webp 66w, https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/gallus-printing-stand-barcelona-labelexpo-europe-2025-150x150.webp 150w, https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/gallus-printing-stand-barcelona-labelexpo-europe-2025-200x200.webp 200w, https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/gallus-printing-stand-barcelona-labelexpo-europe-2025-300x300.webp 300w, https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/gallus-printing-stand-barcelona-labelexpo-europe-2025-400x400.webp 400w, https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/gallus-printing-stand-barcelona-labelexpo-europe-2025-600x600.webp 600w, https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/gallus-printing-stand-barcelona-labelexpo-europe-2025-768x768.webp 768w, https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/gallus-printing-stand-barcelona-labelexpo-europe-2025-800x800.webp 800w, https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/gallus-printing-stand-barcelona-labelexpo-europe-2025-1024x1024.webp 1024w, https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/gallus-printing-stand-barcelona-labelexpo-europe-2025-1200x1200.webp 1200w, https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/gallus-printing-stand-barcelona-labelexpo-europe-2025-1536x1536.webp 1536w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Divertimento&#8217;s advanced audiovisual coverage at the Gallus trade fair stand at Labelexpo Europe 2025 stood out for its live streaming and podcast production, ensuring an immersive and educational experience for attendees.<\/figcaption><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-fusion-1200 block-visibility-hide-medium-screen block-visibility-hide-small-screen block-visibility-hide-extra-small-screen\"><img decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/gallus-printing-stand-barcelona-labelexpo-europe-2025-1200x1200.webp\" data-orig-src=\"https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/gallus-printing-stand-barcelona-labelexpo-europe-2025-1200x1200.webp\" alt=\"Divertimento's advanced audiovisual coverage at the Gallus trade fair stand at Labelexpo Europe 2025 stood out for its live streaming and podcast production, ensuring an immersive and educational experience for attendees.\" class=\"lazyload wp-image-11215\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271200%27%20height%3D%271200%27%20viewBox%3D%270%200%201200%201200%27%3E%3Crect%20width%3D%271200%27%20height%3D%271200%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/gallus-printing-stand-barcelona-labelexpo-europe-2025-66x66.webp 66w, https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/gallus-printing-stand-barcelona-labelexpo-europe-2025-150x150.webp 150w, https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/gallus-printing-stand-barcelona-labelexpo-europe-2025-200x200.webp 200w, https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/gallus-printing-stand-barcelona-labelexpo-europe-2025-300x300.webp 300w, https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/gallus-printing-stand-barcelona-labelexpo-europe-2025-400x400.webp 400w, https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/gallus-printing-stand-barcelona-labelexpo-europe-2025-600x600.webp 600w, https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/gallus-printing-stand-barcelona-labelexpo-europe-2025-768x768.webp 768w, https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/gallus-printing-stand-barcelona-labelexpo-europe-2025-800x800.webp 800w, https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/gallus-printing-stand-barcelona-labelexpo-europe-2025-1024x1024.webp 1024w, https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/gallus-printing-stand-barcelona-labelexpo-europe-2025-1200x1200.webp 1200w, https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/gallus-printing-stand-barcelona-labelexpo-europe-2025-1536x1536.webp 1536w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\">Divertimento&#8217;s advanced audiovisual coverage at the Gallus trade fair stand at Labelexpo Europe 2025 stood out for its live streaming and podcast production, ensuring an immersive and educational experience for attendees.<\/figcaption><\/figure>\n<\/div>\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Podcast_and_streaming_format_and_broadcast\"><\/span>Podcast and&nbsp;streaming:&nbsp;format&nbsp;and broadcast<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Although&nbsp;they&nbsp;are&nbsp;often&nbsp;confused, podcast and&nbsp;streaming&nbsp;are&nbsp;not&nbsp;the&nbsp;same&nbsp;thing,&nbsp;but&nbsp;rather&nbsp;two&nbsp;complementary&nbsp;parts&nbsp;of&nbsp;the&nbsp;same&nbsp;strategy.&nbsp;<\/p>\n\n\n\n<p>The\u00a0<strong>podcast<\/strong>\u00a0is\u00a0the\u00a0content\u00a0format:\u00a0the\u00a0conversation,\u00a0the\u00a0storytelling\u00a0and\u00a0the\u00a0editorial\u00a0value\u00a0that\u00a0shape\u00a0the\u00a0brand\u00a0message.\u00a0<br><strong>Streaming<\/strong>\u00a0is\u00a0the\u00a0live\u00a0broadcast\u00a0technique\u00a0that\u00a0allows\u00a0this\u00a0content\u00a0to\u00a0be\u00a0transmitted\u00a0in real time\u00a0through\u00a0platforms\u00a0such\u00a0as\u00a0Kick,\u00a0Twitch, YouTube and social media.\u00a0<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Worldwide_streaming_for_the_Camiral_Ryder_Cup_2031_press_conference\"><\/span>Worldwide streaming for the Camiral Ryder Cup 2031 press conference<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"video-shortcode\"><iframe title=\"2031 Ryder Cup | Press Conference\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/UJD_rTU-_J8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p>The presentation filled the <a href=\"https:\/\/www.divertimento.cat\/en\/divertimento-collaborates-with-the-ryder-cup-at-the-camiral-golf-wellness-resort\/\" data-type=\"post\" data-id=\"9403\">Camiral<\/a> auditorium to capacity, an event made possible thanks to the services provided by Divertimento.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>In&nbsp;trade&nbsp;fair&nbsp;environments,&nbsp;this&nbsp;combination&nbsp;makes&nbsp;it&nbsp;possible&nbsp;to&nbsp;create&nbsp;high-quality&nbsp;live&nbsp;content,&nbsp;amplify&nbsp;its&nbsp;online&nbsp;reach&nbsp;and&nbsp;turn&nbsp;a stand&nbsp;activation&nbsp;into&nbsp;an&nbsp;experience&nbsp;with&nbsp;impact&nbsp;before,&nbsp;during&nbsp;and after&nbsp;the&nbsp;event.&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Podcaststreaming_as_a_stand_activation\"><\/span>Podcast\/streaming&nbsp;as a stand&nbsp;activation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A&nbsp;live&nbsp;podcast&nbsp;or&nbsp;streaming&nbsp;session&nbsp;within&nbsp;a stand&nbsp;is&nbsp;not&nbsp;just&nbsp;a&nbsp;recording:&nbsp;<br>it&nbsp;is&nbsp;a&nbsp;live&nbsp;brand&nbsp;action,&nbsp;with&nbsp;a real&nbsp;audience,&nbsp;relevant&nbsp;guests&nbsp;and&nbsp;content&nbsp;that&nbsp;can be&nbsp;reused&nbsp;before,&nbsp;during&nbsp;and after&nbsp;the&nbsp;event.&nbsp;<\/p>\n\n\n\n<p>What&nbsp;does&nbsp;this&nbsp;format&nbsp;deliver?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Attracts&nbsp;qualified&nbsp;traffic&nbsp;to&nbsp;the&nbsp;stand&nbsp;<\/li>\n\n\n\n<li>Generates&nbsp;valuable&nbsp;audiovisual content&nbsp;<\/li>\n\n\n\n<li>Positions&nbsp;the&nbsp;brand&nbsp;as&nbsp;an&nbsp;expert&nbsp;and&nbsp;industry&nbsp;reference&nbsp;<\/li>\n\n\n\n<li>Multiplies&nbsp;the&nbsp;event\u2019s&nbsp;impact&nbsp;on&nbsp;social media&nbsp;<\/li>\n\n\n\n<li>Extends&nbsp;the&nbsp;project\u2019s&nbsp;lifespan&nbsp;beyond&nbsp;the&nbsp;trade&nbsp;fair&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Live&nbsp;content&nbsp;creates&nbsp;anticipation,&nbsp;authenticity&nbsp;and a real&nbsp;connection&nbsp;with&nbsp;the&nbsp;audience.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Live_entertainment_when_content_happens_in_real_time\"><\/span>Live&nbsp;entertainment:&nbsp;when&nbsp;content&nbsp;happens&nbsp;in real time<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The\u00a0key\u00a0lies\u00a0in\u00a0making\u00a0what\u00a0happens\u00a0live\u00a0visible: cameras,\u00a0microphones,\u00a0screens, <a href=\"https:\/\/www.divertimento.cat\/en\/audiovisual-solutions-barcelona\/\" data-type=\"page\" data-id=\"5476\">audiovisual<\/a>\u00a0direction\u00a0and a\u00a0carefully\u00a0designed\u00a0staging.\u00a0<br>Everything\u00a0becomes\u00a0part\u00a0of\u00a0the\u00a0experience.\u00a0<\/p>\n\n\n\n<p>Divertimento&nbsp;integrates:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Technical&nbsp;production&nbsp;(sound, video,&nbsp;lighting)&nbsp;<\/li>\n\n\n\n<li>Live&nbsp;direction&nbsp;and broadcasting&nbsp;<\/li>\n\n\n\n<li>Set&nbsp;design&nbsp;and atmosphere&nbsp;<\/li>\n\n\n\n<li>Guest&nbsp;and timing coordination&nbsp;<\/li>\n\n\n\n<li>Content&nbsp;designed&nbsp;specifically&nbsp;for&nbsp;streaming&nbsp;and social media&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>The&nbsp;result&nbsp;is&nbsp;a&nbsp;live&nbsp;show&nbsp;aligned&nbsp;with&nbsp;the&nbsp;brand\u2019s&nbsp;values.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Real_case_Sagales_at_Smart_City_Expo_Fira_Barcelona\"><\/span>Real case:&nbsp;Sagal\u00e9s&nbsp;at Smart City Expo (Fira&nbsp;Barcelona)&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A\u00a0recent\u00a0example\u00a0is\u00a0the\u00a0project\u00a0carried\u00a0out\u00a0for\u00a0<strong>Sagal\u00e9s<\/strong>\u00a0at\u00a0the\u00a0<a href=\"https:\/\/www.smartcityexpo.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Smart City Expo<\/a>,\u00a0where\u00a0we\u00a0created\u00a0a\u00a0live\u00a0podcast\/streaming\u00a0format\u00a0within\u00a0their\u00a0stand.\u00a0<\/p>\n\n\n\n<p>Using&nbsp;real&nbsp;images&nbsp;and video&nbsp;from&nbsp;the&nbsp;project,&nbsp;the&nbsp;activation&nbsp;enabled:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Giving&nbsp;a&nbsp;voice&nbsp;to&nbsp;industry&nbsp;experts&nbsp;and professionals&nbsp;<\/li>\n\n\n\n<li>Generating&nbsp;meaningful&nbsp;conversations&nbsp;about&nbsp;mobility&nbsp;and&nbsp;the&nbsp;future&nbsp;<\/li>\n\n\n\n<li>Turning&nbsp;the&nbsp;stand&nbsp;into&nbsp;a&nbsp;lively,&nbsp;dynamic&nbsp;space&nbsp;<\/li>\n\n\n\n<li>Creating&nbsp;reusable&nbsp;content&nbsp;for&nbsp;post-event&nbsp;communication&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>A\u00a0clear\u00a0example\u00a0of\u00a0how\u00a0<a href=\"https:\/\/www.divertimento.cat\/en\/event-and-show-organisation\/\" data-type=\"page\" data-id=\"5473\">live\u00a0entertainment<\/a>\u00a0applied\u00a0to\u00a0content\u00a0can\u00a0make\u00a0a\u00a0difference\u00a0at\u00a0an\u00a0international\u00a0trade\u00a0fair.\u00a0<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-fusion-400 block-visibility-hide-extra-large-screen block-visibility-hide-large-screen block-visibility-hide-medium-screen\"><img decoding=\"async\" width=\"400\" height=\"267\" src=\"https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/audiovisual-real-time-control-activation-and-live-entertainment-400x267.webp\" data-orig-src=\"https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/audiovisual-real-time-control-activation-and-live-entertainment-400x267.webp\" alt=\"Real-time audiovisual control for activations and live entertainment at stands and events - Success story: corporate event for Sagal\u00e9s\" class=\"lazyload wp-image-11214\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27400%27%20height%3D%27267%27%20viewBox%3D%270%200%20400%20267%27%3E%3Crect%20width%3D%27400%27%20height%3D%27267%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/audiovisual-real-time-control-activation-and-live-entertainment-200x133.webp 200w, https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/audiovisual-real-time-control-activation-and-live-entertainment-300x200.webp 300w, https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/audiovisual-real-time-control-activation-and-live-entertainment-400x267.webp 400w, https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/audiovisual-real-time-control-activation-and-live-entertainment-600x400.webp 600w, https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/audiovisual-real-time-control-activation-and-live-entertainment-768x512.webp 768w, https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/audiovisual-real-time-control-activation-and-live-entertainment-800x533.webp 800w, https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/audiovisual-real-time-control-activation-and-live-entertainment-1024x682.webp 1024w, https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/audiovisual-real-time-control-activation-and-live-entertainment-1200x800.webp 1200w, https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/audiovisual-real-time-control-activation-and-live-entertainment-1536x1024.webp 1536w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 400px) 100vw, 400px\" \/><figcaption class=\"wp-element-caption\">Real-time audiovisual control for activations and live entertainment at stands and events &#8211; Success story: corporate event for Sagal\u00e9s<\/figcaption><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-fusion-1200 block-visibility-hide-small-screen block-visibility-hide-extra-small-screen\"><img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/audiovisual-real-time-control-activation-and-live-entertainment-1200x800.webp\" data-orig-src=\"https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/audiovisual-real-time-control-activation-and-live-entertainment-1200x800.webp\" alt=\"Real-time audiovisual control for activations and live entertainment at stands and events - Success story: corporate event for Sagal\u00e9s\" class=\"lazyload wp-image-11214\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271200%27%20height%3D%27800%27%20viewBox%3D%270%200%201200%20800%27%3E%3Crect%20width%3D%271200%27%20height%3D%27800%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/audiovisual-real-time-control-activation-and-live-entertainment-200x133.webp 200w, https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/audiovisual-real-time-control-activation-and-live-entertainment-300x200.webp 300w, https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/audiovisual-real-time-control-activation-and-live-entertainment-400x267.webp 400w, https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/audiovisual-real-time-control-activation-and-live-entertainment-600x400.webp 600w, https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/audiovisual-real-time-control-activation-and-live-entertainment-768x512.webp 768w, https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/audiovisual-real-time-control-activation-and-live-entertainment-800x533.webp 800w, https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/audiovisual-real-time-control-activation-and-live-entertainment-1024x682.webp 1024w, https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/audiovisual-real-time-control-activation-and-live-entertainment-1200x800.webp 1200w, https:\/\/www.divertimento.cat\/wp-content\/uploads\/2026\/01\/audiovisual-real-time-control-activation-and-live-entertainment-1536x1024.webp 1536w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\">Real-time audiovisual control for activations and live entertainment at stands and events &#8211; Success story: corporate event for Sagal\u00e9s<\/figcaption><\/figure>\n<\/div>\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_format_that_connects_brand_audience_and_content\"><\/span>A&nbsp;format&nbsp;that&nbsp;connects&nbsp;brand,&nbsp;audience&nbsp;and&nbsp;content&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Live podcasts and&nbsp;streaming&nbsp;are&nbsp;much&nbsp;more&nbsp;than&nbsp;a&nbsp;trend:&nbsp;<br>they&nbsp;are a&nbsp;strategic&nbsp;tool&nbsp;to&nbsp;activate&nbsp;stands,&nbsp;build&nbsp;awareness&nbsp;and&nbsp;create&nbsp;lasting&nbsp;memories.&nbsp;<\/p>\n\n\n\n<p class=\"has-large-font-size\"><strong>Divertimento<\/strong>\u00a0designs\u00a0these\u00a0formats\u00a0end\u00a0to\u00a0end,\u00a0adapting\u00a0them\u00a0to\u00a0each\u00a0brand,\u00a0space\u00a0and\u00a0goal.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Beyond an attractive trade fair stand, Divertimento produces podcasts and live streams that generate attention, conversation, and experiences.<\/p>\n","protected":false},"author":3,"featured_media":11218,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[159,134],"tags":[138],"class_list":["post-11172","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audiovisual-solutions","category-corporate-events","tag-corporate-events"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.divertimento.cat\/en\/wp-json\/wp\/v2\/posts\/11172","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.divertimento.cat\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.divertimento.cat\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.divertimento.cat\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.divertimento.cat\/en\/wp-json\/wp\/v2\/comments?post=11172"}],"version-history":[{"count":2,"href":"https:\/\/www.divertimento.cat\/en\/wp-json\/wp\/v2\/posts\/11172\/revisions"}],"predecessor-version":[{"id":11233,"href":"https:\/\/www.divertimento.cat\/en\/wp-json\/wp\/v2\/posts\/11172\/revisions\/11233"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.divertimento.cat\/en\/wp-json\/wp\/v2\/media\/11218"}],"wp:attachment":[{"href":"https:\/\/www.divertimento.cat\/en\/wp-json\/wp\/v2\/media?parent=11172"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.divertimento.cat\/en\/wp-json\/wp\/v2\/categories?post=11172"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.divertimento.cat\/en\/wp-json\/wp\/v2\/tags?post=11172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}